We want to create conditions for a society where people are involved, a society that provides the conditions for development and prosperity socially and professionally, within the earths ecological boundaries.

We believe a rapid transition to a sustainable world goes through the soul, capturing a sustainable future as attractive and desirable.

The Hubville team

  • Victoria Backman

    Art Director

  • Magnus Fransson


  • Anders Varger


Victoria Backman

Art Director

Victoria has a degree from Beckmans College of Design, and Berghs School of Communication

Victoria has worked as Art Director at small and large agencies as well as running her own business. She enjoys working with strategic branding and creative and innovative communication.

Victoria has been involved in several sustainability campaigns and is looking for contexts where it is possible to make a difference, influence and change behaviors that make the world a little better or more fun.

Magnus Fransson


MSc, Electrical Engineering from Chalmers University of Technology. Magnus have a comprehensive experience in leadership and business. During the last 20 years he has worked with business development and investment at Ericsson, venture capital fund Industrifonden and as a management consultant.

In 2011 Magnus founded Place Consulting, a management consulting firm focusing on business development in municipalities and regions outside the metropolitan areas.

Anders Varger


MScBA Marketing & Economics. Anders is a serial entrepreneur who has operated businesses within crowdfunding, marketing, travel agency and interactive competence development.

He has been committed in environmental movements since 20 years. Anders has a particular interest in the psychology shaping attitudes towards climate changes. He has a background as a board member of Swedish environmental NGO Stockholms Stockholms Naturskyddsforening and Green Cross Sweden.

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